Brands and Stores

Books Lovers (عشاق الكتب)

April – October 2025

2,048

Delivered orders

Orders that made it from confirmation to the customer.

483,060

EGP collected revenue excluding shipping

Revenue collected from orders that reached customers.

87%

Delivery rate

We measure delivery at the customer’s door.

Clothing campaign results

Sportswear brand

3,740 EGP

Ad spend

Budget put to work on actual campaigns.

181,028

Impressions

More opportunities to be seen.

6.32%

CTR

▲ vs 4.24% across managed accounts

How often an impression led to a click.

20.66 EGP

CPM

What it cost to serve a thousand impressions.

3.49 EGP

Cost per messaging conversation started

▲ vs EGP 6.46 across managed accounts

What it cost to start a conversation.

1,072

Messaging conversations started

The starting point for replies and follow-up.

Clothing brand

8,415 EGP

Ad spend

Budget put to work on actual campaigns.

119,384

Impressions

More opportunities to be seen.

5.99%

CTR

How often an impression led to a click.

70.49 EGP

CPM

What it cost to serve a thousand impressions.

7.51 EGP

Cost per messaging conversation started

What it cost to start a conversation.

1,121

Messaging conversations started

The starting point for replies and follow-up.

What do customers ask about?

Price
60
Size
29
Material
12
Shipping
9

In a sample of 100 messaging conversations started, one conversation could cover several topics. Clear answers get customers to the next step.